Casino is a Martin Scorsese thriller about the mafia and gambling in Vegas. It’s not a pretty picture – every key character is mired in violence, treachery and avarice. But Scorsese’s masterful editing and taut narration keep Casino a lean, mean thriller from beginning to end.
Creating an experience that makes your customers feel good is one of the best ways to attract and retain them. Whether you are a casino, resort or race track, guests and customers are looking for more than just gaming, food and drink, entertainment and other casino attractions. They are also seeking a specific emotional experience.
Many casinos employ a variety of marketing tactics to create this feeling for their patrons. They may use celebrity endorsements, record and post video testimonials from happy guests or share pictures of recent winners on social media. They can also offer frequent perks like free meals, electronics and other gifts for VIP customers.
Another important aspect of casino marketing is discoverability. In a competitive market, it’s critical to make your casino visible to the right audience at the most effective times and on the channels they are using. Cvent’s Competitive Ads are an excellent way for casinos to get top-of-mind exposure to planners searching in similar areas or sister markets, helping them win group business they might otherwise miss.
There’s a reason you won’t see any clocks on the casino floor – the people running the establishment want gamblers to lose track of time and press their luck for as long as possible. The booze helps, too – it lowers inhibitions and clouds judgment. But even with a clear head, it’s a good idea to start with a fixed amount of money you are willing to lose and stick to that.